Roadvert media is a unique audience measuring device for the Brand and Marketing community that have their own fleets of trucks.
Advertising on the sides and rears of fleet trucks for companies that own consumer brands is a very affordable support medium to traditional and digital marketing and advertising.
Advertising can be on trailers, LCVs or trucks; Roadvert technology predicts the audience of the fleet based on its routing. Once the trucks have completed their journeys’ actual data is compared with the predicted audience from the software.
Advertising must have the ability to be changed quickly - the Spedian graphic systems are the most advanced frame systems available today. They are light and easily installed in under two hours for trailers and just fifteen minutes for a van.
Our mobile beacon technology, iRoadvert, is integrated into the Spedian frame and can broadcast relevant messages to consumer smart devices such as tablets or phones. Broadcasts can be changed by location and time. The data is captured from consumers that open these notifications and media analysis is derived from the information captured by the Roadvert software.